MARKETING AND MEDIA FOR
POLICE & LAW ENFORCEMENT DEPARTMENTS
Police departments and law enforcement agencies can use effective marketing and media to recruit staff, push initiatives, and inform the community of best practices to produce better communities.
CREATIVE
VIDEO PRODUCTION
Video content is the best form of media to reach recruits, the community, and encourage staff.
AGENCY PROFILE
Highlights every aspect of the law enforcement agency and displays key leadership. This is a great internal video for new hires and recruits, but also for the community.
TESTIMONIAL VIDEO
Citizens or law enforcement professionals discuss their experiences to motivate others to serve the community.
GENERAL VIDEO
This video can be used for promotional purposes, during events, and for presentations to showcase the agency.
TV COMMERCIAL
Showcases your organization in a "ready for TV" format.
VIRTUAL TOUR
Allow the community or perspective recruits to take a virtual tour of the police facilit(ies).
SOCIAL/REELS
Videos specifically designed for social media (TikTok, Instagram, Youtube Shorts)
MOTIVATING IMAGES
Professional images will create visual engagement for recruits and motivate existing staff and the community.
DEPARTMENT HEADSHOTS
BRANDING IMAGES
TEAM IMAGES
SERVICE IMAGES
COMPLETE MARKETING
SOLUTIONS FOR POLICE & LAW ENFORCEMENT DEPARTMENTS
WEBSITE
Creation and/or management of website to showcase the department's brand and message.
CONTENT CREATION
Developing engaging content, graphic design, blogs, video, brochures, and more to showcase the department's brand.
SOCIAL MEDIA
Optimizing the department's online presence and widening the target audience through Facebook, Instagram, Twitter, TikTok, LinkedIn, and Youtube
BRANDING
Intentional branding will allow efforts to maintain a consistent look and feel. This process will involve establishing a branding guide and isolating a specific theme.
DIGITAL MARKETING
Targeted marketing through ads, geofencing, geotargeting, over the top (OTT), and more to put the department right in front of the community.
CONSULTING
This initiative will be constructed around planning that gives the department the most visibility and engagement for the community.