MARKETING AND MEDIA FOR
EDUCATIONAL INSTITUTIONS
YPE is the go-to solution for educational institutions, schools, school districts, colleges, and universities seeking unparalleled marketing and media services. Our comprehensive offerings cover every aspect of your institution's digital presence. From engaging content creation and professional video production to a holistic digital marketing approach, our expertise in branding adds a unique identity to your institution, setting it apart in the educational landscape.
INSPIRING
VIDEO PRODUCTION
Video content is the best form of media to reach your target student, engage the parents, inform the community, and solicit support.
SCHOOL PROFILE VIDEO
Highlights every aspect of the educational institution, displays key leadership, and showcases class offerings. This is a great internal video for new students and staff, but a great external video for engaging the community.
TESTIMONIAL VIDEO
Students, faculty, staff, and the community discuss the amazing components of the educational institution and why the school is so special.
GENERAL/EDUCATIONAL VIDEOS
This video can be used for promotional purposes, during events, and for presentations to showcase the institution.
TV COMMERCIAL
Showcases the institution in a "ready for TV" format.
VIRTUAL TOUR
Allow prospective students to take a virtual tour of the campus without physically being there.
SOCIAL/REELS
Videos specifically designed for social media (TikTok, Instagram, Youtube Shorts)
ENGAGING IMAGES
Capturing the important people and the important moments happening at the educational institution.
STAFF HEADSHOTS
SCHOOL BRANDING IMAGES
EVENT PHOTOGRAPHY
CAMPUS IMAGES
COMPLETE MARKETING SOLUTIONS EDUCATIONAL INSTITUTIONS
WEBSITE
Creation and/or management of website to showcase the school's brand and message.
CONTENT CREATION
Developing engaging content, graphic design, blogs, video, brochures, and more to showcase the school.
SOCIAL MEDIA
Optimizing the institution's online presence and widening the target audience through Facebook, Instagram, Twitter, TikTok, LinkedIn, and Youtube
BRANDING
Intentional branding will allow efforts to maintain a consistent look and feel. This process will involve establishing a branding guide and isolating a specific theme.
DIGITAL MARKETING
Targeted marketing through ads, geofencing, geotargeting, over the top (OTT), and more to put the school in front of potential parents and students.
CONSULTING
This initiative will be constructed around planning that gives the institution the most visibility and engagement to increase the enrollment numbers.